When you need this role
You need this role when email is expected to produce leads, appointments, retention, or revenue and the work has grown beyond occasional broadcasts. If you only need someone to paste approved copy into a template, you probably do not need a full specialist.
What this role does day to day
Depending on the business, this role may manage newsletters, promotional campaigns, copywriting, segmentation, list hygiene, automations, campaign setup, A/B testing, reporting, attribution, and coordination with content, sales, or e-commerce calendars.
Core responsibilities and skills to screen for
- Email strategy and campaign planning
- Copy judgment
- Automation and lifecycle flows
- Segmentation
- Platform competence
- Basic deliverability awareness
- A/B testing
- Reporting and interpretation
Where to find candidates
Look for candidates who can talk about actual campaigns and flows, not just claim familiarity with a platform. Portfolio fragments, screenshots, and process explanations matter more than inflated resumes.
Rate guidance
Current August 2026 OnlineJobs.ph examples include PHP 40,000 to 70,000/month, PHP 58,000 to 73,500/month for advanced Klaviyo execution, and $5 to $7/hour for a part-time cold-email specialist. Scope matters enormously.
How to vet candidates
Ask the candidate to outline a simple nurture or welcome sequence, review a weak campaign, or improve a sample email. If relevant, ask how they would segment a list, diagnose underperformance, or QA an automation before launch.
Strong signals and red flags
Strong signals
Clear copy judgment, strategic thinking, comfort with email platforms, attention to list quality and measurement, and the ability to explain why a campaign or flow should work.
Red flags
Generic copy, no interest in segmentation, confusion about automations versus one-off campaigns, weak reporting knowledge, or no real examples of platform work.
Common hiring mistakes
- Hiring a copywriter and assuming they can also own segmentation, automation, tracking, and platform QA.
- Choosing a candidate only because they know Klaviyo or another tool.
- Ignoring deliverability, list quality, or measurement because the emails look good.
Job-post template
Job Title: Email Marketing Specialist - Remote
About the role
We are looking for an email marketing specialist who can help plan, write, build, and improve our email campaigns and automations.
Responsibilities
- Write and build email campaigns
- Support or manage automations and flows
- Coordinate campaign timing with the broader marketing calendar
- Monitor performance and suggest improvements
- Maintain list quality and segmentation practices
Must-haves
- Strong written English
- Hands-on experience with at least one email platform
- Ability to write clean, audience-aware email copy
- Comfort reviewing performance data
- Ability to organize campaigns and deadlines clearly
Nice to have
- Welcome-flow or nurture-sequence experience
- E-commerce or agency email experience
- Basic design or template-editing comfort
To apply
1. Outline a simple welcome sequence for a new subscriber.
2. Improve the attached sample email and explain your edits.
3. Describe one campaign or flow you helped improve and how.
4. Provide your desired hourly or monthly rate and availability.
Or skip the search entirely
If you would rather not write the listing, sort applicants, run assessments, and conduct first interviews yourself, see the introductory Sourcing & Vetting Fees on the Done-For-You page.